**Brian Armstrong Encourages New Investors to Start Small Amid Bitcoin’s Soaring Price**
Despite Bitcoin reaching new all-time highs, Coinbase CEO Brian Armstrong believes newcomers can still confidently enter the cryptocurrency market. With Bitcoin’s price now above $110,000 and a total market capitalization of $2.2 trillion, many assume it’s too late or too expensive to invest. Armstrong challenges this notion, urging investors to begin even with just a few dollars, without needing to purchase a full Bitcoin.
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### Start Investing with Fractional Ownership
In a recent social media post, Armstrong addressed concerns over cryptocurrency’s affordability for new investors. He emphasized that owning an entire Bitcoin or Ethereum token is not required to start investing.
“You don’t need to buy a full Bitcoin or ETH to get started. You can start buying and holding crypto with a few dollars. It’s never too late,” Armstrong stated.
This fractional ownership model allows anyone to participate in the market regardless of the high current prices. Investors can purchase tiny portions of cryptocurrency, making the market more accessible than many realize.
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### Bitcoin Ownership Statistics
According to blockchain data provider CoinLedger, fewer than 1 million Bitcoin addresses currently hold at least one full Bitcoin — about 987,000 addresses. However, this figure doesn’t represent unique individuals, as some users control multiple wallets. This means the actual number of people owning an entire Bitcoin is even smaller, making full ownership less common than many might think.
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### Public Reaction and Retail Investor Behavior
Some crypto analysts and online commentators have questioned the impact of purchasing minuscule amounts of Bitcoin, citing Bitcoin’s enormous $2.2 trillion market cap. Critics argue that micro-investments may yield minimal meaningful returns, pushing many retail traders to explore smaller, lesser-known cryptocurrencies (altcoins) with high growth potential.
These altcoins, often characterized by low market caps, attract investors looking for sizable gains. Many treat these investments as speculative bets rather than long-term holdings. This trend reflects how retail traders are currently navigating the market while Bitcoin remains the dominant digital asset.
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### Potential Introduction of Satoshis to Ease Entry
There have been discussions suggesting that Coinbase might introduce satoshi-denominated purchases to make small investments more approachable. A satoshi represents one hundred millionth of a Bitcoin — the smallest unit of the cryptocurrency.
Supporters of this idea believe that pricing in satoshis could demystify Bitcoin ownership by allowing investors to deal with smaller, more manageable numbers, encouraging broader user participation.
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### Limited Full Bitcoin Ownership Supports Armstrong’s Message
The scarcity of full Bitcoin ownership aligns with Armstrong’s encouragement for new investors to start small. The cryptocurrency ecosystem supports fractional investing, meaning anyone can buy a portion of a Bitcoin regardless of its market price.
As crypto adoption grows, platforms like Coinbase continue investing in educational resources and user-friendly tools. Armstrong’s message is part of a larger effort to make digital assets more accessible to first-time investors.
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### Brian Armstrong’s Long-Term Outlook for Bitcoin
Looking ahead, Armstrong has expressed optimism about Bitcoin’s future, forecasting that the cryptocurrency could reach $1 million by the end of the decade. He credits this potential growth to evolving regulatory clarity and increased participation from institutional investors.
Armstrong emphasizes that sustainable, long-term adoption — rather than quick profits — will drive the next phase of the crypto market’s expansion.
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### Conclusion
Currently trading just above $110,000 and advancing steadily, Bitcoin continues to capture global investor interest. With Coinbase playing a central role in the evolving crypto landscape, CEO Brian Armstrong’s encouragement for starting with small investments reinforces the idea that there is still opportunity for new individuals to join the market — no matter the token price.
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*Stay tuned to Coinbase and other major exchanges as they enhance accessibility and education for all crypto enthusiasts, from beginners to seasoned traders.*
https://coincentral.com/coinbase-ceo-says-its-never-too-late-to-enter-crypto/