Ranveer Singh Adds a New Chapter as Entrepreneur with Launch of ‘Rangeela’ Vodka
Ranveer Singh has stepped into the world of entrepreneurship with the launch of his vodka brand, Rangeela. True to Ranveer’s vibrant, larger-than-life personality, Rangeela is crafted by ABD Maestro Pvt. Ltd. (Allied Blenders and Distillers) and marks the actor’s official entry into the consumer space. The brand blends his flair for creativity with a product positioned as smooth, versatile, and distinct.
### Ranveer Singh Launches ‘Rangeela’ Vodka Inspired by His Bold Persona
With Rangeela, Ranveer takes on the role of Co-Founder and Creative Partner at ABD Maestro, shaping not just the product, but also the philosophy behind it. Announcing the brand, Ranveer shared his excitement:
> “With Rangeela Vodka, we are bringing something that celebrates the spirit of all of us. The universe of the brand is colourful, energetic and vibrant. We are creative, confident, and expressive. It’s for the ones who live life to the fullest and are unafraid to be seen, heard, and celebrated. It is born out of this very spirit.”
### Brand Identity and Unique Flavours
True to its name, Rangeela embraces a lively and expressive identity, targeting consumers who value individuality and enjoy experimenting with flavours. The vodka is designed to be smooth enough for shots while pairing well with cocktails that highlight citrus notes, cranberry blends, and even espresso-based mixes. This approach aims to appeal to diverse taste preferences and nightlife cultures.
### Availability and Expansion Plans
Rangeela is currently available in Maharashtra, with plans to expand soon to Goa, West Bengal, and key markets across North India. This strategic rollout targets youth-centric urban regions, aligning the brand with Ranveer’s strong following among young audiences.
### More Than Just a Celebrity Endorsement
For Ranveer, whose off-screen persona is as talked about as his on-screen performances, Rangeela feels like a natural extension of his image—bold, high-energy, and impossible to miss. His hands-on involvement in conceptualizing the brand’s universe reinforces Rangeela as a personal passion project, going beyond a standard celebrity endorsement.
### Upcoming Film: ‘Dhurandhar’
Meanwhile, Ranveer Singh is gearing up for the release of his next big film, Dhurandhar. In this gritty, high-octane action entertainer, arriving in theatres on December 5, Ranveer takes on a commanding avatar. The movie has already generated significant buzz thanks to its intense visuals and Ranveer’s screen presence.
With Rangeela entering the market and Dhurandhar set for release, Ranveer Singh is poised to dominate both the lifestyle and entertainment spaces this season.
**Also Read:** [Ranveer Singh-backed SuperYou targets Rs 500 crores revenue with expansion into healthy snacking, says co-founder Nikunj Biyani]
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