**Does Prabhas’s ‘The Raja Saab’ Have No OTT Buyers?**
*By Shreya Mukherjee | Oct 03, 2025, 05:12 PM*
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**The Story**
The digital rights deal for Prabhas’s upcoming film, *The Raja Saab*, has yet to be finalized. This delay has reportedly raised concerns among the makers, who are actively seeking a lucrative offer for the film’s OTT release.
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**Budget Concerns: Top Platforms Are Not Willing to Splurge**
The production team behind *The Raja Saab* has reportedly invested around ₹400 crore in making the film. However, leading streaming platforms seem hesitant to pay a premium for the digital rights. Sources suggest that these platforms are trying to negotiate a much lower price, capitalizing on the makers’ urgency to sell.
Insiders reveal, “The top platforms are not in the mood to shell out huge amounts on this horror-comedy which has predominantly Telugu nativity.”
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**Marketing Strategy: Building Buzz with the Trailer Release**
In an effort to keep the film in public consciousness and attract potential digital buyers, the makers recently released the trailer of *The Raja Saab*. While Prabhas enjoys a massive fan following across the globe, this project is not an all-out action entertainer, which appears to impact its broader appeal.
The horror-comedy is currently slated for a theatrical release on January 9, 2026.
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**Film Insights: What to Know About ‘The Raja Saab’**
Directed by Maruthi, *The Raja Saab* has wrapped up filming except for one romantic song, which is set to be shot in December. The film has been in production for over two years and experienced delays due to Prabhas’s injury and a busy schedule.
Apart from Prabhas, the film stars Malavika Mohanan, Nidhhi Agerwal, and Riddhi Kumar in key roles.
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As the countdown to the release continues, the industry awaits clarity on whether *The Raja Saab* will secure a favorable OTT deal or rely solely on its theatrical run.
https://www.newsbytesapp.com/news/entertainment/uncertainty-surrounds-the-raja-saab-ott-deal/story