The Consumer Affairs Agency has announced that Ajinomoto and Inglewood are suspected of engaging in stealth marketing practices related to their frozen home-delivery meal brand, “Aete.”
According to the announcement, the companies allegedly asked individuals to post about the products on social media in exchange for free items. These posts were then later republished on sales sites to promote the brand.
This practice has raised concerns about transparency and consumer trust in advertising methods. The investigation is ongoing as authorities look into the details of the case.
(Source: News On Japan)
https://newsonjapan.com/article/146946.php