Now in its 35th year, the show features a record 1,136 exhibitors from 47 countries and regions.
A prominent corner showcases indie games, often created with limited budgets and small teams. These games are prized for their originality and creative freedom, offering fresh and unique experiences to attendees.
Industry interest is also broadening beyond traditional players. Central Japan Railway, known for operating the Shinkansen, made its first appearance at the event by offering train-related licenses to developers. This move is part of their efforts to expand their intellectual property business.
Fashion retailer Parco also entered the gaming market for the first time, signaling expectations of strong growth in this sector.
The event runs through September 28th, with organizers projecting an attendance of 250,000.
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