**Does Prabhas’s ‘The Raja Saab’ Have No OTT Buyers?**
*By Shreya Mukherjee | Oct 03, 2025, 05:12 pm*
The digital rights deal for Prabhas’s upcoming film, *The Raja Saab*, is yet to be finalized. This delay has reportedly caused some concern among the makers, who are seeking a lucrative offer for the film’s OTT distribution.
### Budget Concerns: Top Platforms Reluctant to Splurge
The production team of *The Raja Saab* has reportedly invested around ₹400 crore in making the film. However, leading streaming platforms seem hesitant to spend big on this project. Insiders suggest that these platforms are playing hardball, aiming to negotiate a lower price as the makers grow increasingly desperate.
According to sources, “The top platforms are not in the mood to shell out huge amounts on this horror comedy which has mostly Telugu nativity.”
### Marketing Strategy: Trailer Released to Boost Buzz
In an effort to maintain public interest and generate buzz, the makers recently released the trailer of *The Raja Saab*. This strategic move is intended to keep the film in the spotlight and attract potential OTT buyers.
While Prabhas enjoys a massive global fan base, *The Raja Saab* is not an all-out action entertainer, which is affecting its broad appeal. The horror-comedy genre and the regional flavor appear to be factors influencing the film’s marketability on digital platforms.
### Film Insights: What to Know About ‘The Raja Saab’
Directed by Maruthi, *The Raja Saab* has completed its principal shooting, except for one romantic song scheduled to be filmed in December. The project has been in production for over two years, experiencing delays due to Prabhas’s injury and his busy schedule.
The film also stars Malavika Mohanan, Nidhhi Agerwal, and Riddhi Kumar in lead roles. *The Raja Saab* is now set for a theatrical release on January 9, 2026.
As the makers await a favorable OTT deal, fans can look forward to seeing Prabhas in a unique horror-comedy that diverges from his usual action-packed roles.
https://www.newsbytesapp.com/news/entertainment/uncertainty-surrounds-the-raja-saab-ott-deal/story