Malaysia Targets US$36 Million in Gaming Exports at Level UP KL 2025
Homegrown hits like *Upin & Ipin Universe* and *Gigabash* prove local studios’ global appeal
“Our ecosystem is thriving with world-class studios, visionary developers, and a creative economy that commands international attention,” declared Digital Minister Gobind Singh Deo in his opening remarks at Level UP KL 2025. “Malaysia is no longer just a participant in the global games and creative content industry. We are a regional hub.”
Hosted by the Malaysia Digital Economy Corporation (MDEC) from 6 to 8 October, the three-day event has evolved from a modest meetup of gaming enthusiasts into Southeast Asia’s premier games industry conference. Now in its 11th year, Level UP KL has become a space where national progress meets regional ambition. It’s where developers meet publishers, ideas become prototypes, and Southeast Asia’s digital games community finds its collective voice.
This year’s edition drew over 2,500 delegates from more than 20 countries, featuring 70 exhibitors, 350 business meetings, and US$36 million (RM150 million) in projected export opportunities.
Minister Gobind also highlighted US$3.6 million (RM15 million) in MDEC-led incentives aimed at strengthening Malaysia’s creative ecosystem. This includes US$830,000 (RM3.5 million) under the Digital Games Testbed Programme (DGTP), which helps local studios explore new genres, co-produce, and collaborate globally. [RM1 = US$0.22]
“These initiatives go beyond building an industry,” Gobind said. “They are about empowering creators, driving innovation, and securing Malaysia’s rightful place in the global digital economy.”
**Powering Malaysia’s Orange Economy**
In his opening speech, MDEC CEO Anuar Fariz Fadzil reaffirmed the agency’s mission to strengthen the nation’s creative economy. “At MDEC, our mission is clear: to position Malaysia as the region’s leading digital creative powerhouse,” said Anuar.
“It’s not just about making great games. It’s about creating real economic impact. This industry creates jobs, drives GDP growth, and fuels the kind of passion that builds nations.”
Anuar noted that Malaysia’s digital content, gaming, and animation sectors are recognized as key national growth drivers under the 13th Malaysia Plan. The plan identifies the Orange Economy — Malaysia’s creative and cultural industries — as a vital engine of economic expansion.
“By 2030, the Orange Economy is projected to contribute nearly RM32 billion to Malaysia’s GDP, powered by advancements in digital content, film, animation, and gaming,” he explained.
“Through programmes such as the Digital Content Grant, the Digital Games Testbed Programme, and the Level UP Accelerator Incubator, we continue to nurture a thriving ecosystem for game studios, entrepreneurs, and storytellers to innovate, scale, and succeed globally.”
Anuar also shared insights on the MDX Digital Content Ecosystem (DICE) Roadmap 2026-2030, which aims to strengthen local IP ownership, expand export markets, and embed AI tools across creative workflows. This roadmap is set to drive greater productivity, innovation, and global competitiveness in Malaysia’s creative sector.
**Made in Malaysia, Played Worldwide**
Malaysia’s games industry has come of age, with its creative impact now felt far beyond national borders. From blockbuster titles to indie hits, and from e-sports arenas to immersive storytelling, the country is shaping the next chapter of digital entertainment.
“Over the years, Level UP KL has been a launchpad for success stories from local game developers who have gone on to make their mark globally,” Gobind noted.
Among the standout success stories is Les’ Copaque Production, which, in collaboration with Streamline Studios, launched *Upin & Ipin Universe* in July 2025. This open-world adventure is inspired by Southeast Asian culture and the beloved animated series. With over 60 local and international awards, Les’ Copaque’s expansion into gaming marks a milestone in bringing Malaysian heritage to global audiences through interactive storytelling.
Another global hit is *Gigabash* by Passion Republic, winner of Best in Play at the 2022 Game Developers Conference in San Francisco. The studio is also renowned for its work on global blockbusters such as *Elden Ring*, *The Last of Us*, and *Spider-Man*.
Malaysia’s creative edge also shines through Metronomik, the studio behind *No Straight Roads*, which Forbes hailed as “one of the greatest games of 2020.” Supported by MDEC’s Digital Content Grant and DGTP, Metronomik is now collaborating with Japan’s Shueisha Games, the iconic publisher of *Dragon Ball Z* and *Naruto*, on *No Straight Roads 2*.
“These strategic alliances not only elevate Malaysia’s position in the global gaming industry but also reflect the creative synergy and international confidence in our homegrown studios,” said Gobind. “Our local digital game companies are not just ready for the global stage—they’re already shining on it.”
**Leveling Up for the Future**
With nationwide 5G now delivering high-speed, low-latency connectivity, Malaysia’s game developers have more room than ever to innovate. They can create richer, faster, and more immersive experiences for global audiences.
“Industry leaders must tell us what they need to succeed in the next decade. Our role in government is to understand those needs, build the right ecosystem, and ensure that the structures and facilities are in place for you to thrive,” Gobind emphasized.
He added, “That’s why it’s crucial for industry leaders, creative minds, and policymakers to come together, to turn conversations into action. Agencies like MDEC play a vital role in translating these dialogues into policies that truly help you succeed.”
As Malaysia strides into the AI Nation Decade and looks toward a digitally driven future, Anuar offered a thoughtful reminder:
“Every story we tell adds to our nation’s cultural capital, and every partnership we form strengthens Malaysia’s place in the global creative network. Together, we can build a nation where creativity is currency, talent is limitless, and the world plays stories together.”
https://www.digitalnewsasia.com/digital-economy/malaysia-levels-and-eyes-us36-million-gaming-exports