The much-anticipated Diwali releases, **Thamma** and **Ek Deewane Ki Deewaniyat**, are just days away, and the excitement across the trade, industry, and audiences is palpable. As with every major festive clash, the battle for screens has intensified. Bollywood Hungama has learned that the first round of this tussle between the distributors of both films has already begun.
### EXCLUSIVE: Thamma vs Ek Deewane Ki Deewaniyat Screen-Sharing Battle Begins
The makers of the Ayushmann Khurrana-starrer **Thamma** are demanding **all shows in single and two-screen cinemas**, marking the start of a fierce competition for screens.
A trade source told Bollywood Hungama, “*Thamma*, starring Ayushmann Khurrana and Rashmika Mandanna, is being distributed by PVR Inox Pictures. Its distributor-partner in the Mumbai circuit, August Entertainment, has sent a mail to cinemas in the territory informing them about their screen-sharing requirements.”
They have asked for **all shows** in single-screen cinemas and two-screen theatres. For three-screen multiplexes, they want 12 shows, which translates to 100% showcasing in two of the three screens, plus one or two shows in the third screen.
The mail from August Entertainment further details the number of shows requested based on the size of the multiplex:
– 15 shows in four-screen theatres
– 18 shows in five-screen cinemas
– 21 shows in six-screen multiplexes
– 24 shows in seven-screen multiplexes
– 27 shows in eight-screen multiplexes
– 30 shows in nine-screen multiplexes
– 33 shows in 10-screen theatres
It’s important to note that this move has come directly from August Entertainment, which is handling the release of *Thamma* in the Mumbai circuit. How distributors in other regions respond—and whether they follow suit with similar demands—remains to be seen.
### Exhibitors Voice Concerns
Exhibitors have expressed reservations about the demands made by the distributor. One exhibitor shared, “We would definitely want to show *Thamma* as it looks exciting. But single-screen cinemas should also be given a chance to play *Ek Deewane Ki Deewaniyat*. In fact, it’s the single-screen theatres where the Harshvardhan Rane-film can score big time.”
The exhibitor also noted, “Let’s not forget that the Marathi film *Premachi Goshta 2* and the Gujarati film *Chhaniya Toli* are also up for release this Diwali. Some cinemas would want to accommodate these films as well. Hence, we hope a solution can be found.”
Another exhibitor remarked, “The mail from August Entertainment mentions that the rule exists only for non-PVR, non-Inox, and non-Cinepolis cinemas. We feel it’s not fair and it should be uniform for all cinemas.”
### Trade Experts Weigh In
Meanwhile, a trade expert commented, “Just a few weeks ago, we saw what happened during the *Kantara: A Legend Chapter 1* vs *Sunny Sanskari Ki Tulsi Kumari* clash. At that time, the makers of the former asked for 100% shows in single-screen, two-screen and three-screen cinemas. Even in theatres with four screens and more, they asked for nearly 80-90% of showcasing. At least, the distributors are reasonable in the case of *Thamma*.”
—
**Also Read:** [Ayushmann Khurrana flashes fake vampire teeth as he and Rashmika Mandanna promote Thamma in Delhi]
**More Pages:**
– Ek Deewane Ki Deewaniyat Box Office Collection
– Bollywood News Live Updates
https://www.bollywoodhungama.com/news/bollywood/exclusive-thamma-vs-ek-deewane-ki-deewaniyat-screen-sharing-battle-begins-makers-ayushmann-khurrana-starrer-demand-shows-single-two-screen-cinemas/